DELOITTE SPOTLIGHT
Spotlight is a bespoke analytics tool that allows audit teams to look for unusual trends and anomalies within large sets of data. It helps assure annual reports are accurate, robust and of high quality.
When approaching the design we wanted to steer away from something that was graphically to heavy. As we’re basically informing the viewer about a piece of software it was important to make the film not feel too impersonal.The concept of ‘navigating fierce waters’ was developed which gave us our first visual clue.
We began by designing the water and ship and from their expanded into the rest of the world.
With a time scale of around 7 days, the line drawings would be more difficult to animate than going for a simpler graphic style but Deloitte were excited by what they saw and so we just went for it.
The end result was a fluid film that flows through the narrative and informs the viewer in a visually stimulating way
Concept & Visual FX by Cumi
SO... HOW DID WE GET THERE ?
The art of animation is a really time-consuming process that can take up to several months and usually more than a bunch of people working on the same project, this is pretty much how it worked for this one...
STYLE SEARCH
SKETCHES
ANIMATION
