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NOVARTIS THANKSGIVING FILM
Novartis is a healthcare company which strives to change the practice of medicine and aspires to approach things differently.
Created in 1996 through the merger of Ciba-Geigy and Sandoz and has a rich history spanning over 200 years.
We were commissioned to create a funny and colourful bespoke animation in the occasion of The 89th Annual Macy's Thanksgiving Day Parade 2015, to give thanks to Novartis clients and partners.
Concept & Visual FX by Cumi
SO... HOW DID WE GET THERE ?
The art of animation is a really time-consuming process that can take up to several months and usually more than a bunch of people working on the same project, this is pretty much how it worked for this one...
SKETCHES
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STORYBOARD
ANIMATION
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